About the Project

Twice Upon a Time is a vintage designer bag reseller in Brisbane, Australia. Founder and owner Jacara wanted to establish a unique and outspoken brand. Through my Find, Understand & Speak your voice framework, we created a unique brand voice. She translated this in an enchanting brand. 

Her Brand Promise: Fairy-tale endings can often feel elusive, but not at Twice Upon a Time. We are your virtual Fairy Glam-mother, here to help you bag your happily ever after—without having to kiss a frog or encounter evil stepsisters named 'Fake' and 'Expensive'!

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The Full Testimonial

“It gives me great pleasure to write a few words on behalf of Kim Elverding.

Although I have a marketing and communications background myself, I was really struggling to find the right tone of voice for my business.
Kim took the time to really understand my brand and throughout our sessions, took me on an unexpected journey delving into my own core values and conviction codes as well as exploring brand archetypes.
The result is an outcome that has far exceeded my expectations. Kim has helped set my business up for success and she really nailed the brief! In a highly saturated market, I now feel confident that I have a unique and compelling point of difference thanks to Kim’s wording wizardry.

Combined with her skills and expertise, Kim displays a genuine care and interest in her clients to the point where I was even reduced to (happy) tears because Kim captured my brand essence so authentically and beautifully, that it made me quite emotional.

I wouldn’t hesitate to recommend Kim to others and I’ll be engaging with her periodically as a matter of course, as my brand continues to evolve and I look forward to working with her more in future!

Jacara DèsLandès
Founder, Twice Upon A Time

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